Response
4/22
Both Marshall and Rossman (2011)
and Creswell (2009) offer refreshing tips on making an argument and anticipate
ethical issues in the proposal. To argue for the soundness of qualitative
research, Marshall and Rossman introduce the emic perspective (p. 258), which
is centered on how local people think (Kottak, 2006, p. 47). Compared with the
etic approach which emphasizes what a researcher thinks, the emic approach
allows immersive experience in participants’ community and the validity of
participants’ point of view. The emic focus lays a foundation for long-time
observational, participatory, and experimental studies in the qualitative
strand. This community-situated perspective also makes sense for small-scale
investigations, such as case studies, focus groups, and interviews in such
domains as cultural studies, linguistics, literary studies, political science,
and women’s studies (Marshall & Rossman, p. 264). As the epistemological
assumptions of these domains suggest, what matters in the emic approach is the
constructivist conceptualization of knowledge-making, especially recognition of
the participant’s ability to know. To me, this epistemological difference
between the emic and the etic approach might serve as the major validity
argument for qualitative research.
An equally important consideration
of a qualitative research’s soundness is its pathos: the research’s appeal to
the reviewer and policymaker. As Marshall and Rossman (2011) contend, an
understanding of the reviewer, advisor, and policymaker is a sure way to persuade
(pp. 259, 263, 274). What strikes me as relevant is the consideration of how
much reviewers outside our field might have known or need to know about what we
do and what our methodology is capable of doing. Discourse analysis, for example,
is a method that people from other fields might question. I find it
particularly important for discourse analyst to provide a valid answer to the
challenge that different readers might interpret a discourse in different ways.
This challenge, however, is also a place where discourse researchers might
offer a counterargument: it is the multiplicity of interpretation that warrants
subjective coding of discourses.
Additionally, researchers can
corroborate the validity of their research in the writing. Marshall and Rossman
(2011) suggest that qualitative researchers may incorporate thick description
of the methodology and design to provide an “audit trail” (pp. 253, 261). This
is at least one thing the researcher can do to assist reviewers to assess the
validity of a research. On the one hand, including intensive notes in the
writing (p. 273) and extensive references in the proposal (p. 261) will create
an opportunity for the reader to make their own decisions (p. 254). On the
other hand, thick description, among other ways to make the research
transparent, will present the researcher as passionate about the research and
conscious of the audience, which increases the ethos and persuasiveness. The
60-page proposal on page 261 wouldn’t have the persuasive power if not for the
thick description.
Along with the going-thick strategy
of writing, good writing practices suggested by both Marshall and Rossman
(2011) and Creswell (2009) also add to the argumentative effect of a proposal.
Relevant to the purpose to convince reviewers are two more important
considerations: the pilot study and ethical issues. The pilot study is a chance
for researchers to argue for the qualitative approach and its applicability. For
one thing, a pilot study may help test out the participant-specific issues that
might affect the replicability of the research. As qualitative research is
often questioned regarding its generalizability to other groups, the pilot
study might help identify issues that are only relevant to the particular time,
space, and communities. Real world changes, Marshall and Rossman claim, make
replicability irrelevant to qualitative studies (p. 254). For another, pilot
studies provide a venue to build trust and respect of participants (Creswell,
p. 88) and add to the practicability of the research.
Qualitative researchers might also
clarify potential ethical issues as a way to validate their research. Among
various valuable suggestions in both Marshall and Rossman (2011) and Creswell
(2009), I find the non-intrusion principle highly valuable. It is advised that
researchers should leave a research site without disrupting its natural order
(Marshall & Rossman, p. 267; Creswell, p. 90). Another way researchers can
exercise ethical practices is to view participants as co-researchers (Marshall
& Rossman, p. 267). Researchers may promote reciprocity by avoiding coercion
in recruitment, interviewing, and interpretation of data (Creswell, p. 90),
refraining from deception in the purpose (p. 89), using unbiased language in
the writing (p. 92), and checking accuracy of interpretation and showing the
final presentation with participants (p. 91). These practices not only ensure
benefits for participants but also increase the validity of the research.